Insights Ignited
ASK YOUR DATA.
GET REAL ANSWERS.
Outburst is an AI-powered analytics platform built on Snowflake. It unifies every data source in your org — marketing, sales, product, finance, support — into one ontology that humans and AI agents can both ask anything of.
Get Started300+
Pre-built connectors
MCP
AI-agent ready out of the box
∞
Custom metrics, dimensions, charts
24/7
Continuous ingestion + QA
MCP for Claude
ASK AI.
GET REAL ANSWERS.
Outburst exposes an MCP (Model Context Protocol) server so Claude — and every other MCP-aware agent like ChatGPT and Cursor — can answer business questions directly against your warehouse. No SQL to remember. No ticket for the analyst. No four-day delay between question and answer.
Works with Claude, ChatGPT, Cursor, and every MCP-aware agent
The Platform
FROM RAW SOURCE TO REAL ANSWER
Step 1
INGEST
300+ pre-built sources
Step 2
WAREHOUSE
Native on Snowflake
Step 3
MODEL
Custom ontology + metrics
Step 4
ANSWER
AI, dashboards, reports
Connect Everything
EVERY SYSTEM IN YOUR ORG.
ONE PLACE TO ASK ABOUT IT.
Marketing, sales, product, finance, support, HR — your data lives in dozens of tools. Outburst pulls it all into one warehouse with pre-built integrations to the systems you already run, plus a custom connector SDK for whatever else lives on your stack.
And many more — including custom sources via SDK
The Custom Layer
DEFINE YOUR DATA.
ONCE.
Discover schemas across every system, auto-detect cross-org relationships, and encode your business definitions in an ontology that every dashboard, every AI query, and every report draws from. Click around — it's live.
Try it yourself — pick a table, add it to the ontology, jump to Relationships
Reports That Get Read
NUMBERS NEED A NARRATIVE.
OUTBURST TELLS IT.
Every BI tool ships charts. Outburst lets your team build the dashboard and write the narrative around it — so the report your board or leadership gets explains what the numbers mean, why they moved, and what you're doing about it. Toggle below to see the difference.
Custom Dashboards
Drag, drop, and configure any chart against any metric in your ontology. No SQL, no engineering ticket.
Author Your Narrative
Write context, callouts, and risks right alongside the charts. Authored once, lives next to the data forever.
Built for Stakeholders
Send a link, schedule an email, or export a PDF that reads like a memo — not a spreadsheet someone has to decode.
What You Get
THREE THINGS THAT MAKE OUTBURST DIFFERENT
Ask Your Data Anything
AI-POWERED ANALYTICS
Outburst ships with an MCP server so Claude — or any AI agent that speaks MCP — can answer questions directly from your data. No dashboards to dig through, no SQL to remember, no analyst in the loop for the simple stuff. Just ask.
In practice
Ask "what did paid social cost per acquisition look like last month vs. the month before?" and get an answer with the numbers and the SQL behind them.
Enterprise-Grade Foundation
BUILT ON SNOWFLAKE
Outburst runs on Snowflake's data cloud. Your data lives where the world's biggest enterprises put theirs — secure, governed, and ready to scale from gigabytes to petabytes without re-architecting anything when you grow.
In practice
Snowflake-native warehouse, role-based access, audit logging, and zero-copy clones for safe testing on real production data.
Modeled the Way You Think
CUSTOM EVERYTHING
Custom ontology builder, custom data models, custom metrics, custom charts. Your business has its own definition of a "qualified lead," a "win-back," or a "cost per donor." Outburst lets you encode those definitions once and use them everywhere.
In practice
Define a metric in one place — it surfaces in every dashboard, every AI query, every report.
Why Outburst
ONE SOURCE OF TRUTH.
FOR HUMANS AND AI.
Outburst doesn't just store your data — it makes it answerable. The same model your dashboards run on is the same model the AI agent reasons over. No drift. No second source.
Hundreds of Connectors
Pre-built integrations to every ad platform, CRM, CDP, email tool, payment processor, and warehouse worth connecting — plus an SDK for whatever else.
Real-Time Ingestion
Stream from your sources continuously. Today's spend, today's conversions, today's answer — not yesterday's PDF.
Automated Quality Checks
Anomaly detection on every ingest. We catch the broken pipeline before you report the wrong number to the board.
Cross-Channel Attribution
Tie every conversion back to the campaign, audience, creative, and channel that earned it. Not just last-click.
Audit-Grade Governance
Role-based access, row-level security, full audit logs. Move fast without your compliance team filing a ticket.
Built for Marketers, Not Engineers
The data team configures it once. The marketing team uses it every day — without writing SQL or filing tickets for new charts.
Questions, Answered
FREQUENTLY ASKED
›What is Outburst?
Outburst is an AI-powered analytics platform built on Snowflake. It unifies every data source in your organization — marketing, sales, product, finance, support, HR — into a single warehouse, layers a custom ontology and metrics model on top, and exposes an MCP (Model Context Protocol) server so AI agents like Claude can answer business questions directly from your data. Outburst also includes a stakeholder report tool that pairs custom dashboards with authored narrative for boards and leadership.
›How does the MCP integration with Claude work?
Outburst ships with an MCP server that exposes your warehouse, ontology, and metrics as tools any MCP-aware AI agent can call. Connect Claude Desktop (or ChatGPT, Cursor, or your own agent) to Outburst once, and you can ask questions in plain English. The agent translates the question into SQL, runs it against your data, and returns the answer with the numbers and the query it executed.
›What data sources does Outburst connect to?
Outburst has hundreds of pre-built connectors spanning every category that matters: marketing (Meta Ads, Google Ads, X Ads, YouTube, TikTok, LinkedIn, Reddit, Snap, Spotify, Pinterest), CRM and sales (Salesforce, HubSpot, Marketo, Pardot, Pipedrive), finance and ERP (NetSuite, QuickBooks, Stripe, Workday), product analytics (Mixpanel, Amplitude, GA4, Segment), customer support (Zendesk, Intercom, Freshdesk), email (Mailchimp, Klaviyo, SendGrid), HR (Rippling, BambooHR), commerce (Shopify), warehouses (Snowflake, BigQuery, Redshift, Databricks, Postgres), ELT pipelines (dbt, Fivetran, Airbyte), and storage (AWS S3, Google Sheets, Airtable, Notion). Custom REST API, webhook, and SDK connectors handle anything else.
›Is Outburst built on Snowflake?
Yes. Outburst is Snowflake-native. Your data lives in Snowflake with the security, governance, and scalability that comes with it — role-based access controls, row-level security, full audit logging, and zero-copy clones for safe testing on production data.
›Who is Outburst for?
Outburst is built for any team that needs to make decisions across multiple disparate data sources — marketing, sales, product, finance, support, HR. It is particularly suited to growth-stage and enterprise organizations that need a single source of truth both humans and AI agents can query.
›Can Outburst produce reports for boards and executives?
Yes. Outburst lets teams build custom dashboards and write a narrative alongside the charts. The result is a report that explains what the numbers mean, why they moved, and what's being done — not just a spreadsheet a stakeholder has to decode. Reports can be shared as a link, scheduled by email, or exported to PDF.
›Can I define custom metrics and dimensions?
Yes. Outburst includes a custom ontology builder where you encode your business definitions — what counts as a qualified lead, a cost per donor, a win-back, a high-LTV customer — once. Those definitions then surface consistently in every dashboard, every AI query, every report. No drift between teams or tools.
Stop digging
YOUR DATA SHOULD ANSWER YOU.
NOT THE OTHER WAY AROUND.
Outburst unifies, organizes, and unlocks your data so every team — and every AI agent — can answer the questions that move your business forward.
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