Advocacy, Engineered
Advocacy isn't just making sure legislators see your message. It's telling a convincing story with the right data, amplifying it through many voices, and delivering it at the right moment. DriveAction is the turnkey platform that does all three.
Any Scale
Local hearing → federal push
QR-Ready
Signup in seconds, on site
Omni-Channel
Email · fax · webform · phone
Real-Time
Analytics on every action
How DriveAction Works
DriveAction offers turnkey advocacy campaigns customizable for outreach to legislators and industry officials, deployable at any scale — local town hall to federal rulemaking. Built for tight turnarounds. Connects with Outburst for warehouse-level reporting.
Pillar 01 · Employee Advocacy
A simple unified place for employees to contact their legislators. Print the QR code on a break-room poster, drop the link in a Slack channel, hand it out at an all-hands. A worker scans, signs the customizable letter, and DriveAction routes it to their three federal reps in the channels each office accepts.
Pillar 02 · Supporter CTAs
Deploy a turnkey CTA campaign for the people who already care — donors, members, customers, neighbors. They sign a customizable letter (you choose the language; they personalize it), and DriveAction delivers it through whatever channel each office actually accepts. This is the operator's view — every advocate, every action.
Used for everything from a county planning commission to a federal rulemaking comment period
Pillar 03 · Data Visualization
Every campaign ships with the analytics surface that proves it's working — total actions, unique advocates, recipients reached, channel breakdown, day-by-day activity, geographic distribution. For public-affairs teams that want to take the story further, we also build custom data visualizations on an engagement basis — like the Fortune 50 one below.
Per-Campaign Analytics
Total actions, unique advocates, recipients reached, deliverability, channel breakdown — for every campaign you run.
Custom Viz Engagements
Bring us your impact data — jobs, charitable giving, economic contribution — and we'll build a custom visualization scoped to the audience you need to reach.
Outburst Integration
Pipe action data into Outburst on Snowflake, then ask Claude (via MCP) for cross-campaign rollups.
At a Glance
Mobilize From Within
Give every employee a simple, unified place to contact their legislators. A QR code on a break-room poster — or a link in a Slack channel — and a worker has signed a customizable letter in under a minute. No portal logins, no copy-paste, no friction.
In practice
A national infrastructure operator stood up its annual employee advocacy push in two weeks. 1,400 employees signed in the first 72 hours.
Mobilize the Base
Deploy a turnkey call-to-action for the people who already care — donors, members, customers, neighbors. They sign a customizable letter (you choose the language; they personalize it), and DriveAction delivers it through whatever channel each office actually accepts: email, fax, webform, phone, SMS.
In practice
Used for everything from a single county planning commission hearing to a national rulemaking comment period.
Tell the Story With Data
Every campaign comes with built-in analytics. For public-affairs teams that want to go further — proving impact across jobs, payroll, charitable giving, or vendor spend — we also design and build custom data visualizations on an engagement basis, scoped to the story you need to tell.
In practice
Fortune-50 engagement: a custom-built, congressional-district-aware view of jobs created, economic impact, and charitable contributions across the country.
What You Can Configure
Most advocacy platforms make you pick between "easy to use" and "actually flexible." DriveAction gives you both, with deep configuration under every campaign and new capabilities shipping continuously.
Auto-match advocates to their federal, state, and local reps by ZIP — or hand-pick a specific roster of decision-makers — or combine both, so each campaign hits exactly who it needs to.
Different tone for Senator Smith, different ask for the Rep down the hall. Alternate letter copy and phone-call scripts per recipient, so the message lands the way each office reads it.
Merge fields and personalized signatures pull from each advocate's submitted info — name, district, employer, role — so 500 supporters send 500 different letters, not 500 form letters.
Your logo, your colors, your domain, your typography. From the supporter's perspective the campaign is yours end-to-end — DriveAction is the engine, not the brand they see.
Live thermometer goals, countdown timers, and action counters render right on the advocate-facing page — momentum and urgency, visible to every supporter as it builds.
A visual campaign-page editor lets your team rearrange sections, swap in modules, and ship copy variants without an engineering ticket in the loop.
An MCP server exposes campaign data — total actions, advocate demographics, channel mix, deliverability — to Claude and other AI agents. Ask "how did test 32 do in TX-07?" and get the answer.
Email, fax, webform, phone, SMS. DriveAction routes each letter through the channel each specific office actually accepts — automatically.
Need something the platform doesn't do yet? Ask — we build a lot.
The Full Advocacy Stack
DriveAction is the activation layer — the moment a supporter signs the letter. But getting the right supporter to that moment takes targeting and amplification. Pair DriveAction with the rest of the IMGE stack and the funnel does its job.
Audience intelligence & persuadability
Most advocacy files are bloated with names that won't act. Increment models persuadability and intent so you know which slice of a million-row file will actually sign — before you spend a dollar reaching them.
Open Increment →
Precision media buying & placement
Knowing who isn't enough — you have to put the ask in front of them. IMGE's media practice runs precision-targeted paid social, programmatic, search, CTV, and direct-response email to route persuadables straight to your DriveAction CTA.
Open Advertising →
The conversion moment
A supporter clicks the ad, lands on a DriveAction page, signs the customizable letter, and it gets delivered to the right office in the channel that office accepts — all in under a minute, end to end.
This platform
Use the stack together — or any piece on its own. They're designed to fit.
Recent Deployments
A major infrastructure developer faced organized opposition to a rural-county project. The local meeting room was packed with skeptics. We deployed DriveAction to surface the supportive voices that weren't showing up in person.
Outcome
A stack of customized supportive letters delivered to commissioners ahead of the vote — proof, on paper, that the skeptics were a vocal minority. The project moved forward.
A Fortune 50 company sat on years of data showing what it actually contributed to the country — jobs, payroll, charitable giving, vendor spend — and no way to put it in front of a member of Congress in 30 seconds.
Outcome
A live, congressional-district-aware visualization that the company's government affairs team uses every time it walks into an office. One link, one map, every fact.
Why DriveAction
Anyone can write a letter. The hard part is getting the right volume of personalized letters in front of the right offices through the channels they actually read — fast enough to matter. That's what DriveAction does.
Don't build it. We stand the campaign up — branding, copy, advocate-matching, delivery — usually in days, not weeks.
Local school board, county planning commission, state legislature, federal agency, U.S. Congress. Same platform, same workflow.
Some offices want email. Some want fax. Some only honor the webform. DriveAction routes each letter through the channel each office actually accepts.
Every campaign ships with the analytics surface: total actions, unique advocates, recipients reached, channel breakdown, top states and cities, day-by-day activity.
Pipe every action into Outburst alongside the rest of your data. Cross-campaign rollups, advocate LTV, the works — and ask Claude about it via MCP.
When a hearing drops on Friday for a Monday vote, you don't have a month. DriveAction is built for the timelines real advocacy actually runs on.
Questions, Answered
DriveAction is a turnkey advocacy platform from IMGE. It runs customizable letter and call-to-action campaigns that turn supporters and employees into effective advocates with legislators, regulators, and other decision-makers — from local zoning hearings to national rulemaking and federal legislation. Every campaign ships with multi-channel delivery (email, fax, webform, phone, SMS) and real-time analytics. Public-affairs teams can also commission custom data visualization builds — bespoke per engagement — to prove an organization's impact in advocacy meetings.
Trade associations, Fortune 500 government-affairs teams, large employers running employee advocacy programs, advocacy non-profits, public-affairs consultancies, and political action committees. Anyone who needs to put a credible volume of personalized voices in front of decision-makers on a tight timeline.
Standard turnaround for a turnkey campaign is days, not weeks. The IMGE team handles branding, letter drafting, advocate-matching (ZIP-to-legislator), delivery configuration per office, and the live analytics dashboard. Clients have stood up full campaigns in 48 hours when a regulatory window opened unexpectedly.
Email, fax, webform, phone, and SMS — whichever channel each specific office accepts. Many congressional and regulatory offices only honor letters submitted via a particular webform or fax line. DriveAction maintains the routing tables that map each office to the correct channel, so an advocate's letter actually arrives in the system the office reads from.
Yes. Employee advocacy is one of the three core use cases. DriveAction gives employees a single mobile-friendly page (typically reached via a QR code on a break-room poster, an HR portal link, or a Slack channel) where they can contact their representatives on a topic the employer has flagged as important. The employer sees aggregate participation; the employees own their individual letters.
Advocacy and visualization are two halves of the same conversation. The advocacy side puts voices in front of decision-makers. The visualization side is a custom build engagement — for public-affairs teams that already have impact data (jobs, economic contribution, charitable giving, vendor spend, etc.), we design and build a bespoke visualization scoped to how they need to tell the story. The Fortune 50 case study on this page is one example: a congressional-district-aware view their government-affairs team uses every time they walk into an office. The next one we build looks however the engagement requires.
Yes. DriveAction's action data can be piped directly into Outburst, IMGE's AI analytics platform on Snowflake. Once it's there, an organization can ask cross-campaign questions through Claude (via Outburst's MCP server) — advocate lifetime value, audience overlap across campaigns, channel ROI — without exporting CSVs.
Yes — completely. Every advocate-facing surface is fully customizable: your logo, your colors, your typography, your domain, your campaign-specific copy and imagery, your custom letter language, and the recipient list. From the supporter's perspective the campaign is yours end-to-end. DriveAction is the engine, not the brand they see.
Stop hoping the right people are watching
Turnkey campaigns. Multi-channel delivery. Real-time analytics. Tight turnarounds. From a single county hearing to a national legislative push — at any scale you need.
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